:root{
  --bone:var(--pb-bone,#F4EBDD); --bone-2:#EFE3D0;
  --ink:var(--pb-ink,#1B1410); --ink-soft:#3D2E22;
  --terra:var(--pb-terra,#C44A2E); --terra-deep:var(--pb-terra-deep,#9F3A22);
  --forest:var(--pb-forest,#3B5239); --butter:var(--pb-butter,#E4B23E); --berry:var(--pb-berry,#B43159);
  --mute:#8C7A66; --green-safe:#4F7A4A;
  --line:rgba(27,20,16,.16); --line-strong:rgba(27,20,16,.32);
  --shadow:0 24px 60px -28px rgba(27,20,16,.35);
  --maxw:1480px; --gutter:clamp(20px,4vw,56px);
  --font-display:"Fraunces",ui-serif,Georgia,serif;
  --font-body:"Instrument Sans",system-ui,sans-serif;
  --font-hand:"Caveat",cursive;
}
*{box-sizing:border-box;margin:0;padding:0}
html,body{background:var(--bone);color:var(--ink);font-family:var(--font-body);font-size:16px;line-height:1.55;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility}
body{
  background:radial-gradient(1200px 600px at 80% -10%,rgba(196,74,46,.10),transparent 60%),
             radial-gradient(900px 500px at -10% 30%,rgba(59,82,57,.08),transparent 60%),var(--bone);
  background-attachment:fixed;overflow-x:hidden;padding-bottom:0;
}
img{max-width:100%;display:block}
a{color:inherit;text-decoration:none}
button{font:inherit;color:inherit;background:none;border:none;cursor:pointer}
.container{max-width:var(--maxw);margin:0 auto;padding-inline:var(--gutter)}
.eyebrow{font-family:var(--font-body);font-size:11px;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--ink-soft)}

/* ===== Urgency bar (CRO #1 — urgency + free ship progress) ===== */
.urgency{background:var(--ink);color:var(--bone);font-size:12.5px;letter-spacing:.04em;padding:0;position:relative;overflow:hidden}
.urg-row{display:flex;align-items:center;justify-content:space-between;height:38px;gap:24px;flex-wrap:nowrap}
.urg-row .left{display:flex;align-items:center;gap:18px;min-width:0}
.urg-row .pulse{width:7px;height:7px;border-radius:50%;background:var(--butter);animation:pulse 1.6s infinite;flex-shrink:0}
.urg-row .countdown{font-weight:600;color:var(--butter)}
.urg-row .right{display:flex;align-items:center;gap:16px;font-size:11.5px}
.urg-row .right span{display:inline-flex;align-items:center;gap:6px;opacity:.85}
.urg-row .right span::before{content:"";width:5px;height:5px;border-radius:50%;background:var(--terra)}
.ship-bar{position:absolute;left:0;bottom:0;height:2px;background:linear-gradient(90deg,var(--terra),var(--butter));width:84%}
@keyframes pulse{50%{opacity:.3}}

/* ===== Header ===== */
.site-header{position:sticky;top:0;z-index:50;background:rgba(244,235,221,.92);backdrop-filter:saturate(140%) blur(14px);border-bottom:1px solid var(--line)}
.header-row{display:grid;grid-template-columns:1fr auto 1fr;align-items:center;gap:24px;height:80px}
.logo{font-family:var(--font-display);font-weight:900;font-style:italic;font-size:30px;letter-spacing:-.03em;line-height:1;display:inline-flex;align-items:baseline;gap:6px;font-variation-settings:"opsz" 144,"SOFT" 30}
.logo::after{content:"·";font-style:normal;color:var(--terra);font-weight:900;font-size:38px;line-height:0;transform:translateY(-2px);display:inline-block}
.logo small{font-family:var(--font-body);font-style:normal;font-weight:600;font-size:10px;letter-spacing:.26em;text-transform:uppercase;color:var(--ink-soft);align-self:center}
nav.primary{display:flex;justify-content:center;gap:30px}
nav.primary a{font-size:13px;letter-spacing:.14em;text-transform:uppercase;font-weight:500;padding:8px 2px;position:relative}
nav.primary a::after{content:"";position:absolute;left:0;right:0;bottom:0;height:1px;background:var(--ink);transform:scaleX(0);transform-origin:left;transition:transform .35s}
nav.primary a:hover::after{transform:scaleX(1)}
nav.primary a.new{color:var(--terra)}
nav.primary a.new::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--terra);display:inline-block;margin-right:8px;vertical-align:middle;animation:pulse 1.8s infinite}
.header-tools{display:flex;justify-content:flex-end;align-items:center;gap:14px}
.tool{width:40px;height:40px;border-radius:999px;display:grid;place-items:center;transition:background .25s;position:relative}
.tool:hover{background:var(--bone-2)}
.tool svg{width:20px;height:20px;stroke:var(--ink);stroke-width:1.4;fill:none;stroke-linecap:round;stroke-linejoin:round}
.tool .badge{position:absolute;top:4px;right:4px;background:var(--terra);color:var(--bone);font-size:10px;font-weight:700;min-width:16px;height:16px;border-radius:999px;display:grid;place-items:center;padding:0 4px;line-height:1}
.hamburger{display:none;width:40px;height:40px;align-items:center;justify-content:center}
.hamburger span{display:block;width:22px;height:1.5px;background:var(--ink);position:relative}
.hamburger span::before,.hamburger span::after{content:"";position:absolute;left:0;right:0;height:1.5px;background:var(--ink)}
.hamburger span::before{top:-7px}.hamburger span::after{top:7px}

/* ===== Trust strip (CRO #2 — authority badges) ===== */
.trust-strip{background:var(--bone-2);border-bottom:1px solid var(--line)}
.trust-row{display:flex;align-items:center;justify-content:space-between;gap:24px;padding:14px 0;flex-wrap:wrap}
.trust-item{display:inline-flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.06em;color:var(--ink-soft);white-space:nowrap}
.trust-item svg{width:18px;height:18px;stroke:var(--forest);stroke-width:1.6;fill:none;stroke-linecap:round;stroke-linejoin:round;flex-shrink:0}
.trust-item b{color:var(--ink);font-weight:600}
.trust-rating{display:inline-flex;align-items:center;gap:8px}
.trust-rating .stars{color:var(--butter);letter-spacing:1px;font-size:13px}

/* ===== Hero ===== */
.hero{position:relative;padding:clamp(40px,7vw,90px) 0 clamp(56px,8vw,100px);overflow:hidden}
.hero-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:clamp(32px,5vw,80px);align-items:end}
.hero-meta{display:flex;align-items:center;gap:18px;margin-bottom:28px}
.hero-meta .seq{font-family:var(--font-display);font-style:italic;font-weight:300;font-size:14px;color:var(--ink-soft)}
.hero-meta .rule{flex:1;height:1px;background:var(--line-strong);max-width:120px}
.hero-headline{font-family:var(--font-display);font-weight:300;font-size:clamp(54px,8.6vw,134px);line-height:.92;letter-spacing:-.035em;color:var(--ink);font-variation-settings:"opsz" 144,"SOFT" 50}
.hero-headline em{font-style:italic;font-weight:400;color:var(--terra);font-variation-settings:"opsz" 144,"SOFT" 100;display:inline-block;position:relative}
.hero-headline em::after{content:"";position:absolute;left:-2%;right:-2%;bottom:.08em;height:.18em;background:var(--butter);z-index:-1;border-radius:4px;opacity:.55}
.hero-sub{margin-top:28px;max-width:520px;font-size:17px;line-height:1.65;color:var(--ink-soft)}

/* hero CRO: single primary CTA, sub-CTA secondario, microcopy ansiolitica, social proof */
.hero-cta{margin-top:34px;display:flex;flex-direction:column;gap:14px;align-items:flex-start;max-width:520px}
.cta-row{display:flex;align-items:center;gap:22px;flex-wrap:wrap}
.btn{display:inline-flex;align-items:center;gap:14px;background:var(--ink);color:var(--bone);padding:20px 32px;border-radius:999px;font-size:13px;letter-spacing:.18em;text-transform:uppercase;font-weight:600;transition:transform .25s,background .25s;will-change:transform;position:relative}
.btn:hover{background:var(--terra);transform:translateY(-2px)}
.btn .arrow{width:22px;height:1.2px;background:currentColor;position:relative;display:inline-block}
.btn .arrow::after{content:"";position:absolute;right:0;top:-3px;width:8px;height:8px;border-right:1.2px solid currentColor;border-top:1.2px solid currentColor;transform:rotate(45deg)}
.btn.primary{background:var(--terra);color:var(--bone)}
.btn.primary:hover{background:var(--terra-deep)}
.btn .gift-tag{position:absolute;top:-12px;right:-8px;background:var(--butter);color:var(--ink);font-family:var(--font-hand);font-size:14px;font-weight:700;padding:3px 10px;border-radius:999px;transform:rotate(8deg);box-shadow:0 4px 10px rgba(0,0,0,.15);letter-spacing:0;text-transform:none}
.btn.ghost{background:transparent;color:var(--ink);padding:18px 0;border-radius:0;text-decoration:underline;text-underline-offset:6px;text-decoration-thickness:1px}
.btn.ghost:hover{background:transparent;color:var(--terra)}
.cta-microcopy{display:flex;flex-wrap:wrap;gap:14px;font-size:12px;color:var(--ink-soft);letter-spacing:.02em}
.cta-microcopy span{display:inline-flex;align-items:center;gap:6px}
.cta-microcopy span::before{content:"✓";color:var(--green-safe);font-weight:700;font-size:13px}

.hero-social-proof{margin-top:24px;display:flex;align-items:center;gap:14px;padding:14px 18px;background:rgba(244,235,221,.6);border:1px solid var(--line);border-radius:999px;max-width:max-content}
.hero-social-proof .avatars{display:flex}
.hero-social-proof .avatars i{width:32px;height:32px;border-radius:50%;border:2px solid var(--bone);background:var(--terra);margin-left:-8px;display:inline-block;background-size:cover;background-position:center}
.hero-social-proof .avatars i:nth-child(1){background-image:url('https://i.pravatar.cc/64?img=47');margin-left:0}
.hero-social-proof .avatars i:nth-child(2){background-image:url('https://i.pravatar.cc/64?img=25')}
.hero-social-proof .avatars i:nth-child(3){background-image:url('https://i.pravatar.cc/64?img=32')}
.hero-social-proof .avatars i:nth-child(4){background-image:url('https://i.pravatar.cc/64?img=44')}
.hero-social-proof .stars{color:var(--butter);font-size:12px;letter-spacing:1px}
.hero-social-proof .copy{font-size:13px;color:var(--ink-soft);line-height:1.3}
.hero-social-proof .copy b{color:var(--ink);font-weight:600}

.hero-visual{position:relative;aspect-ratio:4/5;border-radius:6px;overflow:hidden;box-shadow:var(--shadow)}
.hero-visual img{width:100%;height:100%;object-fit:cover;filter:saturate(1.05) contrast(1.02)}
.hero-visual::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 60%,rgba(27,20,16,.35));pointer-events:none}
.hero-tag{position:absolute;top:24px;left:24px;background:var(--bone);color:var(--ink);font-size:11px;letter-spacing:.18em;text-transform:uppercase;font-weight:600;padding:10px 14px;border-radius:999px;display:inline-flex;align-items:center;gap:8px}
.hero-tag::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--terra)}

/* scarcity badge on hero img */
.hero-scarcity{position:absolute;top:24px;right:24px;background:var(--berry);color:var(--bone);padding:10px 14px;border-radius:999px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;font-weight:600;display:inline-flex;align-items:center;gap:8px;animation:wiggle 4s ease-in-out infinite}
.hero-scarcity::before{content:"";width:6px;height:6px;border-radius:50%;background:var(--butter);animation:pulse 1.5s infinite}
@keyframes wiggle{0%,100%{transform:rotate(0)}50%{transform:rotate(-2deg)}}

.sticker{position:absolute;right:-22px;top:42%;width:148px;height:148px;background:var(--butter);color:var(--ink);border-radius:50%;display:grid;place-items:center;text-align:center;font-family:var(--font-hand);font-size:22px;font-weight:700;line-height:1.1;transform:rotate(-8deg);box-shadow:0 12px 32px -10px rgba(27,20,16,.4);z-index:3}
.sticker::before{content:"";position:absolute;inset:8px;border:1px dashed var(--ink-soft);border-radius:50%;opacity:.5}
.sticker span{padding:0 18px}

/* ===== Live activity toast (CRO #11 — FOMO live) ===== */
.live-toast{position:fixed;left:24px;bottom:24px;background:var(--ink);color:var(--bone);padding:14px 18px 14px 14px;border-radius:14px;display:flex;align-items:center;gap:12px;z-index:60;box-shadow:0 20px 50px -10px rgba(0,0,0,.5);max-width:340px;animation:slideUp .6s ease-out;border:1px solid rgba(244,235,221,.15)}
.live-toast .ico{width:42px;height:42px;border-radius:10px;background:var(--terra);background-size:cover;background-image:url('https://images.unsplash.com/photo-1503454537195-1dcabb73ffb9?auto=format&fit=crop&w=120&q=80');flex-shrink:0}
.live-toast .txt{font-size:12.5px;line-height:1.4}
.live-toast .txt b{color:var(--butter);font-weight:600}
.live-toast .txt small{display:block;opacity:.6;font-size:11px;margin-top:3px}
.live-toast .close{position:absolute;top:6px;right:8px;color:var(--bone);opacity:.5;font-size:14px;line-height:1;background:none;border:0;cursor:pointer}
.live-toast .close:hover{opacity:1}
@keyframes slideUp{from{transform:translateY(20px);opacity:0}to{transform:none;opacity:1}}

/* ===== Marquee brand ===== */
.brands{padding:24px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);background:var(--bone-2);overflow:hidden}
.brands-track{display:flex;gap:80px;align-items:center;animation:marquee 38s linear infinite;width:max-content}
.brands-track span{font-family:var(--font-display);font-style:italic;font-weight:400;font-size:30px;color:var(--ink-soft);white-space:nowrap;letter-spacing:-.02em}
.brands-track span::after{content:"✦";margin-left:80px;color:var(--terra);font-style:normal;font-size:14px;vertical-align:middle}
@keyframes marquee{to{transform:translateX(-50%)}}

/* ===== Sections common ===== */
.section{padding:clamp(70px,9vw,130px) 0}
.section-head{display:flex;align-items:end;justify-content:space-between;gap:40px;margin-bottom:50px}
.section-head h2{font-family:var(--font-display);font-weight:300;font-size:clamp(36px,5vw,68px);line-height:1;letter-spacing:-.03em;max-width:780px;font-variation-settings:"opsz" 144,"SOFT" 40}
.section-head h2 em{font-style:italic;color:var(--forest);font-variation-settings:"opsz" 144,"SOFT" 90}
.section-head .meta{text-align:right;min-width:200px;color:var(--ink-soft);font-size:14px;line-height:1.5;max-width:280px}

/* ===== Quiz CTA (CRO #8 — commitment device) ===== */
.quiz-band{background:linear-gradient(135deg,var(--forest) 0%,#2d3f2b 100%);color:var(--bone);padding:36px 0;position:relative;overflow:hidden}
.quiz-band::before{content:"";position:absolute;right:-60px;top:-60px;width:240px;height:240px;border-radius:50%;background:radial-gradient(circle,rgba(228,178,62,.25),transparent 70%)}
.quiz-row{display:flex;align-items:center;justify-content:space-between;gap:32px;flex-wrap:wrap;position:relative}
.quiz-row .text{display:flex;align-items:center;gap:24px;flex:1;min-width:300px}
.quiz-row .text .icon{width:62px;height:62px;border-radius:50%;background:var(--butter);display:grid;place-items:center;flex-shrink:0;font-size:28px}
.quiz-row .text h3{font-family:var(--font-display);font-weight:300;font-style:italic;font-size:30px;line-height:1.1;font-variation-settings:"opsz" 144,"SOFT" 80}
.quiz-row .text h3 em{color:var(--butter);font-style:italic;font-weight:500}
.quiz-row .text p{font-size:13.5px;opacity:.85;margin-top:6px}
.quiz-row .btn-quiz{background:var(--butter);color:var(--ink);padding:18px 28px;border-radius:999px;font-size:12.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;display:inline-flex;align-items:center;gap:12px;transition:.25s;flex-shrink:0}
.quiz-row .btn-quiz:hover{background:var(--bone);transform:translateY(-2px)}
.quiz-row .btn-quiz::after{content:"→";font-weight:400;font-size:18px}
.quiz-row .took{font-size:12px;opacity:.7;display:inline-flex;align-items:center;gap:6px;margin-top:8px}
.quiz-row .took::before{content:"●";color:var(--butter);font-size:8px}

/* ===== Category trio ===== */
.trio{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.cat-card{position:relative;aspect-ratio:3/4;border-radius:4px;overflow:hidden;background:var(--bone-2);transition:transform .5s}
.cat-card:hover{transform:translateY(-6px)}
.cat-card img{width:100%;height:100%;object-fit:cover;transition:transform .8s}
.cat-card:hover img{transform:scale(1.05)}
.cat-card::after{content:"";position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(27,20,16,.65))}
.cat-meta{position:absolute;left:24px;right:24px;bottom:24px;color:var(--bone);z-index:2}
.cat-meta .age{font-size:11px;letter-spacing:.2em;text-transform:uppercase;opacity:.85;margin-bottom:10px}
.cat-meta h3{font-family:var(--font-display);font-weight:400;font-style:italic;font-size:38px;line-height:1;font-variation-settings:"opsz" 144,"SOFT" 60}
.cat-meta .count{margin-top:6px;font-size:12.5px;opacity:.78}
.cat-meta .link{margin-top:14px;display:inline-flex;align-items:center;gap:10px;font-size:12px;letter-spacing:.16em;text-transform:uppercase;opacity:.95}
.cat-meta .link::after{content:"→";font-style:normal;transition:transform .3s}
.cat-card:hover .cat-meta .link::after{transform:translateX(6px)}
.cat-card:nth-child(2){transform:translateY(40px)}
.cat-card:nth-child(2):hover{transform:translateY(34px)}

/* ===== Products with inline reviews + scarcity ===== */
.products{display:grid;grid-template-columns:repeat(4,1fr);gap:32px 24px}
.product{position:relative}
.product .frame{position:relative;aspect-ratio:4/5;background:var(--bone-2);overflow:hidden;border-radius:3px;margin-bottom:16px}
.product .frame img{width:100%;height:100%;object-fit:cover;transition:opacity .5s,transform .8s}
.product:hover .frame img{transform:scale(1.04)}
.product .tag{position:absolute;top:14px;left:14px;background:var(--bone);color:var(--ink);font-size:10px;letter-spacing:.18em;text-transform:uppercase;font-weight:600;padding:7px 11px;border-radius:999px;z-index:2}
.product .tag.new{background:var(--terra);color:var(--bone)}
.product .tag.sale{background:var(--berry);color:var(--bone)}
.product .tag.best{background:var(--ink);color:var(--butter)}
.product .wish{position:absolute;top:12px;right:12px;width:36px;height:36px;border-radius:50%;background:var(--bone);display:grid;place-items:center;opacity:1;transition:.3s;z-index:2}
.product .wish svg{width:16px;height:16px;stroke:var(--ink);stroke-width:1.5;fill:none}
.product .wish:hover{background:var(--berry)}
.product .wish:hover svg{stroke:var(--bone);fill:var(--bone)}
/* scarcity ribbon on product */
.product .scarcity{position:absolute;left:0;right:0;bottom:0;background:rgba(27,20,16,.88);color:var(--bone);padding:8px 14px;font-size:11px;letter-spacing:.08em;display:flex;justify-content:space-between;align-items:center;z-index:2}
.product .scarcity b{color:var(--butter);font-weight:600}
.product .scarcity .stockbar{flex:1;height:3px;background:rgba(244,235,221,.2);border-radius:99px;margin-left:12px;overflow:hidden;max-width:80px}
.product .scarcity .stockbar i{display:block;height:100%;background:linear-gradient(90deg,var(--terra),var(--butter));border-radius:99px}
.product .quick{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%) scale(.9);opacity:0;background:var(--bone);color:var(--ink);padding:14px 22px;font-size:11px;letter-spacing:.2em;text-transform:uppercase;font-weight:700;border-radius:999px;transition:.35s;white-space:nowrap;z-index:3}
.product:hover .quick{opacity:1;transform:translate(-50%,-50%) scale(1)}
.product .brand{font-size:11px;letter-spacing:.2em;text-transform:uppercase;color:var(--mute);margin-bottom:4px}
.product .name{font-family:var(--font-display);font-style:italic;font-weight:400;font-size:20px;line-height:1.2;font-variation-settings:"opsz" 30,"SOFT" 60;margin-bottom:6px}
.product .rating{display:flex;align-items:center;gap:6px;font-size:11.5px;color:var(--ink-soft);margin-bottom:6px}
.product .rating .stars{color:var(--butter);letter-spacing:.5px;font-size:12px}
.product .price{font-size:14px;font-weight:500;color:var(--ink-soft);display:flex;align-items:baseline;gap:10px;flex-wrap:wrap}
.product .price del{color:var(--mute);font-weight:400;text-decoration-color:var(--terra)}
.product .price ins{text-decoration:none;color:var(--terra);font-weight:700;font-size:16px}
.product .price .save{font-size:11px;background:var(--butter);color:var(--ink);padding:3px 8px;border-radius:4px;font-weight:700;letter-spacing:.04em}
.product .pay-tease{margin-top:6px;font-size:11px;color:var(--ink-soft);opacity:.8}
.swatches{display:flex;gap:6px;margin-top:10px;align-items:center}
.swatches i{width:14px;height:14px;border-radius:50%;border:1px solid var(--line);display:inline-block}
.swatches em{font-style:normal;font-size:11px;color:var(--mute);margin-left:4px}

/* ===== Bundle/Kit section (CRO #7 — anchor + decoy) ===== */
.bundles{background:var(--bone-2);padding:clamp(70px,9vw,130px) 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.bundle-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px;margin-top:40px}
.bundle{background:var(--bone);border:1.5px solid var(--line);border-radius:8px;padding:32px 28px;display:flex;flex-direction:column;position:relative;transition:.3s}
.bundle:hover{border-color:var(--ink);transform:translateY(-4px);box-shadow:var(--shadow)}
.bundle.featured{border-color:var(--terra);border-width:2px;background:var(--bone);transform:scale(1.03)}
.bundle.featured:hover{transform:scale(1.03) translateY(-4px)}
.bundle.featured::before{content:"Più scelto · 67% mamme";position:absolute;top:-14px;left:50%;transform:translateX(-50%);background:var(--terra);color:var(--bone);padding:6px 16px;border-radius:999px;font-size:10.5px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;white-space:nowrap}
.bundle .b-pic{width:100%;aspect-ratio:5/4;border-radius:6px;overflow:hidden;margin-bottom:20px;background:var(--bone-2)}
.bundle .b-pic img{width:100%;height:100%;object-fit:cover}
.bundle h4{font-family:var(--font-display);font-weight:400;font-style:italic;font-size:26px;line-height:1.1;margin-bottom:6px;font-variation-settings:"opsz" 60,"SOFT" 70}
.bundle .b-pieces{font-size:12px;color:var(--mute);letter-spacing:.06em;margin-bottom:18px}
.bundle ul{list-style:none;display:flex;flex-direction:column;gap:8px;margin-bottom:24px;flex:1}
.bundle ul li{font-size:13.5px;color:var(--ink-soft);display:flex;align-items:flex-start;gap:10px}
.bundle ul li::before{content:"✓";color:var(--green-safe);font-weight:700;flex-shrink:0}
.bundle .b-price{display:flex;align-items:baseline;gap:12px;margin-bottom:6px}
.bundle .b-price .now{font-family:var(--font-display);font-weight:500;font-size:36px;color:var(--ink);font-variation-settings:"opsz" 144}
.bundle .b-price .was{color:var(--mute);text-decoration:line-through;font-size:15px}
.bundle .b-save{font-size:12px;color:var(--terra);font-weight:600;margin-bottom:18px}
.bundle .b-cta{background:var(--ink);color:var(--bone);padding:14px;border-radius:999px;text-align:center;font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:600;transition:.25s;display:block}
.bundle .b-cta:hover{background:var(--terra)}
.bundle.featured .b-cta{background:var(--terra)}
.bundle.featured .b-cta:hover{background:var(--terra-deep)}
.bundle .b-extras{margin-top:12px;font-size:11px;color:var(--ink-soft);text-align:center;display:flex;justify-content:center;gap:14px;flex-wrap:wrap}
.bundle .b-extras span::before{content:"✓ ";color:var(--green-safe);font-weight:700}

/* ===== Founder block (CRO #9 — authority + liking) ===== */
.founder{display:grid;grid-template-columns:1fr 1.2fr;gap:clamp(40px,6vw,100px);align-items:center;padding:clamp(70px,9vw,130px) 0}
.founder-img{position:relative;aspect-ratio:5/6;overflow:hidden;border-radius:4px;box-shadow:var(--shadow)}
.founder-img img{width:100%;height:100%;object-fit:cover}
.founder-img .badge-cert{position:absolute;left:-18px;bottom:24px;background:var(--bone);padding:14px 18px;border-radius:999px;display:flex;align-items:center;gap:12px;box-shadow:0 12px 30px -10px rgba(0,0,0,.25)}
.founder-img .badge-cert .ico{width:36px;height:36px;border-radius:50%;background:var(--forest);color:var(--bone);display:grid;place-items:center;font-family:var(--font-display);font-style:italic;font-weight:700;font-size:14px}
.founder-img .badge-cert .txt{font-size:11px;line-height:1.3}
.founder-img .badge-cert .txt b{display:block;font-weight:700;color:var(--ink);font-size:12px}
.founder-text .quote{font-family:var(--font-display);font-weight:300;font-size:clamp(28px,3.4vw,42px);line-height:1.25;letter-spacing:-.01em;font-variation-settings:"opsz" 144,"SOFT" 60}
.founder-text .quote::before{content:"\201C";color:var(--terra);font-size:1.3em;font-weight:500;line-height:0;display:inline-block;transform:translateY(.18em)}
.founder-text .quote em{font-style:italic;color:var(--terra);font-variation-settings:"opsz" 144,"SOFT" 100}
.founder-text .sign{margin-top:28px;display:flex;align-items:center;gap:18px}
.founder-text .sign .name{font-family:var(--font-hand);font-weight:700;font-size:30px;color:var(--ink);line-height:1}
.founder-text .sign .role{font-size:12.5px;color:var(--ink-soft);letter-spacing:.04em}
.founder-text .sign .role b{display:block;color:var(--ink);font-weight:600;font-family:var(--font-display);font-style:italic;font-size:16px;margin-bottom:2px;letter-spacing:0}
.founder-text .certs{margin-top:36px;display:flex;flex-wrap:wrap;gap:12px}
.founder-text .certs span{background:var(--bone-2);border:1px solid var(--line);padding:10px 16px;border-radius:999px;font-size:11.5px;letter-spacing:.08em;font-weight:600;color:var(--ink-soft);display:inline-flex;align-items:center;gap:8px}
.founder-text .certs span::before{content:"●";color:var(--forest);font-size:8px}

/* ===== Reviews ===== */
.reviews{background:var(--ink);color:var(--bone);padding:clamp(70px,9vw,130px) 0;position:relative;overflow:hidden}
.reviews::before{content:"\201C";position:absolute;left:-30px;top:-100px;font-family:var(--font-display);font-size:580px;line-height:1;color:rgba(244,235,221,.06);font-weight:300}
.reviews .container{position:relative}
.reviews .eyebrow{color:var(--butter)}
.reviews-meta-bar{margin-top:14px;display:flex;align-items:center;gap:24px;flex-wrap:wrap;font-size:13px;opacity:.85}
.reviews-meta-bar .big{font-family:var(--font-display);font-weight:500;font-size:48px;color:var(--butter);line-height:1}
.reviews-meta-bar .stars-big{color:var(--butter);letter-spacing:3px;font-size:20px}
.reviews-meta-bar small{font-size:11px;letter-spacing:.12em;text-transform:uppercase;opacity:.6}
.reviews-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px;margin-top:50px}
.review{border-top:1px solid rgba(244,235,221,.2);padding-top:24px}
.review .stars{color:var(--butter);letter-spacing:3px;margin-bottom:14px;font-size:14px}
.review .verified{font-size:10.5px;letter-spacing:.14em;text-transform:uppercase;color:var(--green-safe);margin-bottom:14px;display:inline-flex;align-items:center;gap:6px}
.review .verified::before{content:"✓";font-size:12px}
.review p{font-family:var(--font-display);font-style:italic;font-weight:300;font-size:22px;line-height:1.45;font-variation-settings:"opsz" 30,"SOFT" 70}
.review footer{margin-top:24px;display:flex;align-items:center;gap:12px;font-size:13px;letter-spacing:.04em}
.review footer .avatar{width:36px;height:36px;border-radius:50%;background:var(--terra);display:grid;place-items:center;font-family:var(--font-display);font-style:italic;font-weight:500;color:var(--bone);font-size:15px}
.review footer .info{display:flex;flex-direction:column;line-height:1.2}
.review footer .info small{opacity:.55;font-size:11px;letter-spacing:.04em;text-transform:none;margin-top:2px}
.review footer span.bought{opacity:.55;margin-left:auto;font-size:11px;letter-spacing:.04em}

/* ===== Newsletter reciprocity ===== */
.newsletter{padding:clamp(70px,9vw,130px) 0;position:relative}
.nl-wrap{display:grid;grid-template-columns:1.1fr 1fr;gap:60px;align-items:center;background:var(--bone-2);padding:clamp(40px,5vw,80px);border-radius:6px;position:relative;overflow:hidden}
.nl-wrap::before{content:"";position:absolute;right:-80px;top:-80px;width:300px;height:300px;border-radius:50%;background:radial-gradient(circle,var(--terra),transparent 70%);opacity:.18}
.nl-gift{display:flex;align-items:flex-start;gap:18px;margin-bottom:22px}
.nl-gift .pic{width:96px;height:120px;border-radius:6px;overflow:hidden;flex-shrink:0;box-shadow:0 12px 24px -8px rgba(0,0,0,.2);transform:rotate(-3deg)}
.nl-gift .pic img{width:100%;height:100%;object-fit:cover}
.nl-gift .meta{padding-top:8px}
.nl-gift .meta .label{font-size:10.5px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;color:var(--terra);margin-bottom:6px}
.nl-gift .meta b{font-family:var(--font-display);font-style:italic;font-size:20px;color:var(--ink);display:block;line-height:1.1;font-variation-settings:"opsz" 30,"SOFT" 70}
.nl-gift .meta small{font-size:12px;color:var(--ink-soft);display:block;margin-top:4px}
.nl-wrap h2{font-family:var(--font-display);font-weight:300;font-size:clamp(34px,4.2vw,52px);line-height:1.02;letter-spacing:-.02em;font-variation-settings:"opsz" 144,"SOFT" 60}
.nl-wrap h2 em{font-style:italic;color:var(--terra);font-variation-settings:"opsz" 144,"SOFT" 100}
.nl-wrap > div > p{margin-top:18px;color:var(--ink-soft);max-width:440px}
.nl-form{position:relative}
.nl-form .field{position:relative}
.nl-form input{width:100%;background:var(--bone);border:1px solid var(--line-strong);padding:22px 150px 22px 24px;border-radius:999px;font:inherit;font-size:15px;color:var(--ink);outline:none;transition:border .25s}
.nl-form input:focus{border-color:var(--ink)}
.nl-form button{position:absolute;right:6px;top:6px;bottom:6px;padding:0 26px;background:var(--terra);color:var(--bone);border-radius:999px;font-size:12px;letter-spacing:.18em;text-transform:uppercase;font-weight:700;transition:background .25s}
.nl-form button:hover{background:var(--terra-deep)}
.nl-perks{margin-top:22px;display:flex;flex-wrap:wrap;gap:16px;font-size:12.5px;color:var(--ink-soft)}
.nl-perks span{display:inline-flex;align-items:center;gap:8px}
.nl-perks span::before{content:"✓";color:var(--green-safe);font-weight:700}
.nl-privacy{margin-top:14px;font-size:11px;color:var(--mute);max-width:380px}
.nl-sticker{position:absolute;right:30px;bottom:30px;width:120px;height:120px;background:var(--berry);color:var(--bone);border-radius:50%;display:grid;place-items:center;text-align:center;font-family:var(--font-hand);font-size:22px;font-weight:700;line-height:1;transform:rotate(8deg);box-shadow:0 12px 28px -10px rgba(27,20,16,.4);padding:0 12px}

/* ===== Footer ===== */
footer.site{background:var(--ink);color:var(--bone);padding:80px 0 30px}
.footer-top{display:grid;grid-template-columns:1.4fr repeat(4,1fr);gap:40px;padding-bottom:50px;border-bottom:1px solid rgba(244,235,221,.15)}
.footer-brand .logo{color:var(--bone);font-size:46px}
.footer-brand .logo::after{color:var(--butter)}
.footer-brand p{margin-top:18px;font-size:14px;opacity:.7;max-width:300px;line-height:1.6}
.footer-trust{margin-top:24px;display:flex;flex-wrap:wrap;gap:8px}
.footer-trust span{font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--butter);border:1px solid rgba(228,178,62,.3);padding:6px 10px;border-radius:999px;font-weight:600}
.footer-brand .socials{margin-top:24px;display:flex;gap:10px}
.footer-brand .socials a{width:38px;height:38px;border:1px solid rgba(244,235,221,.25);border-radius:50%;display:grid;place-items:center;transition:.25s}
.footer-brand .socials a:hover{background:var(--terra);border-color:var(--terra)}
.footer-brand .socials svg{width:16px;height:16px;stroke:var(--bone);stroke-width:1.5;fill:none}
.fcol h4{font-family:var(--font-display);font-style:italic;font-weight:400;font-size:18px;margin-bottom:18px;color:var(--butter);font-variation-settings:"opsz" 30,"SOFT" 60}
.fcol ul{list-style:none;display:flex;flex-direction:column;gap:10px;font-size:14px}
.fcol a{opacity:.78;transition:opacity .2s,color .2s}
.fcol a:hover{opacity:1;color:var(--terra)}
.footer-bottom{display:flex;justify-content:space-between;align-items:center;padding-top:28px;font-size:12px;opacity:.6;flex-wrap:wrap;gap:14px}
.pay{display:flex;gap:8px;align-items:center}
.pay span{padding:6px 10px;border:1px solid rgba(244,235,221,.2);border-radius:4px;font-size:10px;letter-spacing:.14em;font-weight:600}

/* ===== Sticky mobile CTA bar (CRO mobile) ===== */
.sticky-mobile{display:none;position:fixed;left:0;right:0;bottom:0;z-index:55;background:rgba(244,235,221,.98);backdrop-filter:blur(14px);border-top:1px solid var(--line);padding:12px 16px calc(12px + env(safe-area-inset-bottom));box-shadow:0 -10px 30px -10px rgba(0,0,0,.15)}
.sticky-mobile .row{display:flex;align-items:center;gap:10px}
.sticky-mobile .btn-m{flex:1;background:var(--terra);color:var(--bone);padding:14px;border-radius:999px;font-size:12px;letter-spacing:.16em;text-transform:uppercase;font-weight:700;text-align:center;display:flex;align-items:center;justify-content:center;gap:8px}
.sticky-mobile .btn-m::after{content:"→"}
.sticky-mobile .ico-btn{width:46px;height:46px;border-radius:50%;background:var(--ink);color:var(--bone);display:grid;place-items:center;position:relative}
.sticky-mobile .ico-btn svg{width:18px;height:18px;stroke:var(--bone);stroke-width:1.5;fill:none}
.sticky-mobile .ico-btn .badge{position:absolute;top:-2px;right:-2px;background:var(--butter);color:var(--ink);font-size:10px;font-weight:700;min-width:18px;height:18px;border-radius:999px;display:grid;place-items:center;padding:0 4px}

/* ============================================
   MOBILE  ≤ 880px
   ============================================ */
@media (max-width:880px){
  :root{--gutter:18px}
  body{padding-bottom:78px}
  .urg-row{height:auto;padding:8px 0;flex-direction:column;gap:6px;align-items:flex-start;font-size:11px}
  .urg-row .right{gap:10px}
  .urg-row .right span:nth-child(n+3){display:none}
  .header-row{grid-template-columns:auto 1fr auto;height:60px}
  .logo{font-size:22px}
  .logo small{display:none}
  nav.primary{display:none}
  .hamburger{display:flex}
  .header-tools{gap:4px}
  .header-tools .tool:nth-child(1){display:none}
  .trust-row{justify-content:center;gap:14px;padding:10px 0;font-size:11px}
  .trust-item{font-size:11px}
  .trust-item svg{width:14px;height:14px}

  .hero{padding:28px 0 40px}
  .hero-grid{grid-template-columns:1fr;gap:30px}
  .hero-headline{font-size:50px;letter-spacing:-.025em}
  .hero-sub{margin-top:20px;font-size:15.5px}
  .btn{padding:16px 24px;font-size:11.5px}
  .btn .gift-tag{font-size:12px;top:-10px;right:-4px}
  .hero-visual{aspect-ratio:3/4;order:-1}
  .hero-scarcity{font-size:10px;padding:8px 12px}
  .sticker{width:96px;height:96px;font-size:14px;right:-4px;top:auto;bottom:-24px;z-index:5}
  .hero-social-proof{flex-wrap:wrap;padding:12px 16px}
  .hero-social-proof .copy{font-size:12px}

  .live-toast{left:8px;right:8px;bottom:84px;max-width:none;padding:10px 30px 10px 12px}
  .live-toast .ico{width:36px;height:36px}
  .live-toast .txt{font-size:11.5px}

  .brands-track{gap:48px}
  .brands-track span{font-size:22px}
  .brands-track span::after{margin-left:48px}

  .quiz-band{padding:28px 0}
  .quiz-row{flex-direction:column;align-items:flex-start;gap:20px}
  .quiz-row .text{flex-direction:row;align-items:center}
  .quiz-row .text h3{font-size:22px}
  .quiz-row .btn-quiz{width:100%;justify-content:center;padding:16px}

  .section{padding:50px 0}
  .section-head{flex-direction:column;align-items:flex-start;gap:14px;margin-bottom:32px}
  .section-head h2{font-size:36px}
  .section-head .meta{text-align:left;max-width:none}

  .trio{grid-template-columns:1fr;gap:14px}
  .cat-card:nth-child(2){transform:none}
  .cat-card{aspect-ratio:4/3}
  .cat-meta h3{font-size:28px}

  .products{grid-template-columns:repeat(2,1fr);gap:22px 12px}
  .product .name{font-size:16px}
  .product .scarcity{padding:6px 10px;font-size:10px}
  .product .quick{display:none}
  .product .price ins{font-size:14px}

  .bundles{padding:50px 0}
  .bundle-grid{grid-template-columns:1fr;gap:30px}
  .bundle.featured{transform:none;order:-1}
  .bundle.featured:hover{transform:translateY(-4px)}

  .founder{grid-template-columns:1fr;gap:32px;padding:50px 0}
  .founder-img{aspect-ratio:4/5}
  .founder-text .quote{font-size:24px}

  .reviews{padding:50px 0}
  .reviews-grid{grid-template-columns:1fr;gap:28px;margin-top:28px}
  .review p{font-size:17px}
  .reviews-meta-bar .big{font-size:36px}

  .newsletter{padding:40px 0}
  .nl-wrap{grid-template-columns:1fr;gap:24px;padding:28px 22px}
  .nl-wrap h2{font-size:30px}
  .nl-form input{padding:18px 110px 18px 18px;font-size:14px}
  .nl-form button{padding:0 16px;font-size:11px}
  .nl-sticker{width:80px;height:80px;font-size:16px;right:14px;bottom:14px}

  footer.site{padding:50px 0 24px}
  .footer-top{grid-template-columns:1fr;gap:30px;padding-bottom:30px}
  .footer-brand .logo{font-size:34px}
  .footer-bottom{flex-direction:column;text-align:center}

  .sticky-mobile{display:block}
}

@media (min-width:881px) and (max-width:1180px){
  nav.primary{gap:20px}
  nav.primary a{font-size:12px}
  .products{grid-template-columns:repeat(3,1fr)}
  .footer-top{grid-template-columns:1.4fr repeat(3,1fr)}
  .bundle-grid{grid-template-columns:1fr 1fr;gap:24px}
  .bundle.featured{grid-column:1/-1}
}